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MangoCOCO
Chinese New Year Campaign
Type of Work : New Business
Responsibility : Brand strategy and communication
Date : January-February 2018
Company : Treasure Retail.co.,ltd
Location : PT Galleria, Bangkok, Thailand
(multibrand souvenir store opened only for tour group)

MangoCOCO is a grab & go dessert store selling products made from mango and coconut, which are one of most famous fruits from Thailand in Chinese market. The main obstacle of running this business is the small entrance and closed wall which make the store are not well-approached. However, this is free space, and the owner did not allow to adjust the site. Consequently, we needed to find another way to access customer.

Process
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